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If you focus on your hotel guest instead of your image, you’ll be happier and...
I would have stayed in the hotel longer -- except did you see the napkins?
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Using Viagra to get some Peace (sic) in Afgahanstan
OK, you can’t make this up. Talk about marketing incentives to close a deal! The U.S. is offering Viagra to win over Afghan warlords in the U.S.-led war against Taliban insurgents, according to the...
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Brilliant Ad Campaign from Australia
Two video examples of well-targeted, brilliant TV ads for Australian tourism.
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My Dirty Little Secret, American Idol, and Likeability
What does Anoop Desai from American Idol have to do with your and your business? My dirty little secret revealed...
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Under-Promise, Over-Deliver, a Lesson from the Airlines
It's a simple idea really. You make an agreement with your customers -- and then, here's the cool part -- you not only keep it, but your exceed it! Wow! What a cool idea!
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Scary Marketing Technique
Aside from the nice ego boost in reading the wonderful things people said about me, it helped me reposition what I do to fit what my customers say I do.
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OOPS! Marketing Error on Behalf of Luggage Company
No one cares about what your product or service. They care about how it will make their life easier. As good as suitcase number one was, it failed in one major point: convenience. If I have to...
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